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"Xiaomi" plans to increase offline sales in India


Chinese handset maker Xiaomi said it plans to increase there offline distribution channel in the country and is targeting around 25 per cent of its turnover from this segment.


Previously there focus was on online sales. Now, they decided to focus both on online and offline distribution. They expect there share from offline to grow from current 10 per cent to 20-25 per cent by the end of this year.


The company last month introduced Redmi Note 4 at a starting price of Rs 9,999 (2 GB RAM/ 32 GB internal memory). The other two variants — 3GB RAM/32GB memory and 4GB RAM/64GB memory — are priced at Rs 10,999 and Rs 12,999, respectively.

The company is expecting 30 per cent market share in online smartphone sales during the fourth quarter (October – December 2016). During the July-September quarter, Xiaomi registered 22 per cent market share.

Besides smartphones, Xiaomi also sells products like air purifiers, fitness bands and power banks in India.